Royal Enfield is set to make a high-impact return to the ABR Festival at Ragley Hall, Alcester, from 26th to 29th June, following a record 2024 appearance that saw nearly 700 test rides across the weekend. This year’s headline attraction is the Himalayan 450, with a full showcase inside the brand’s ‘Immersion Tent’ including models fitted with GMA accessories and appearances from the bike’s development team.
Steve Everitt, lead designer of the Himalayan 450, will be on site to discuss the model’s evolution from the Himalayan 411 and explore the development of the new liquid-cooled Sherpa 452cc engine, chassis upgrades and overall design philosophy. “Visitors to the Immersion Tent will be granted unparalleled access to learn about the full Himalayan 450 development story,” Royal Enfield confirmed, with experts on hand to answer questions and share insights throughout the event.
Royal Enfield’s Community Tent will also return, bringing together Ride Partners including Biker BnB, Vintage Rides and Moto Junkies to help attendees plan future two-wheeled adventures in the UK and abroad. From off-road experiences with Moto Junkies to international tours in Vietnam and Highland rides in Scotland, the tent will offer a gateway into Royal Enfield-led riding experiences worldwide.
Adding to the attraction is the return of legendary adventurer Nick Sanders, who will conclude his 30,000km Edge of Europe ride on the Bear 650 at the festival. Sanders is scheduled for several appearances, including a main stage arrival on Thursday and presentations across the Travellers, Himalayan and Headline Kove stages. Hosted by Vanessa Ruck, the Royal Enfield Himalayan Master Class stage will feature expert talks on bike evolution, adventure photography and the Indian riding scene.
Royal Enfield’s full 2025 motorcycle line-up will be available to test ride on-road and off-road across the festival grounds, with guided rides starting daily at 10am and bookings from 9am. Owners attending the event will also be able to claim a free coffee by showing their bike key or photos at the Royal Enfield Coffee Bar.
