Via Moto, one of South Yorkshire’s most respected motorcycle and scooter dealers, has officially joined the Yamaha Motorcycle dealer network.

Based in Barnsley, Via Moto has earned a reputation for expertise and customer care, supporting both new riders and experienced enthusiasts. The new partnership with Yamaha marks a significant expansion, aligning the dealer with one of the industry’s most respected manufacturers.

“We’ve always aimed to raise the bar,” said Matthew Gilder, managing director of Via Moto. “Partnering with Yamaha, one of the most admired and forward-thinking brands in motorcycling, allows us to offer even greater value, choice, and excitement to our customers.”

Yamaha’s line-up includes sportbikes, adventure models, scooters and touring machines, all known for reliability and performance. Via Moto will now offer the full range, along with test rides, servicing, and genuine parts, backed by both companies’ commitment to rider-focused support.

Customers can visit the Barnsley showroom to explore the latest Yamaha models and experience the new partnership first-hand.