Vertu Honda Motorcycles Stockton has been recognised with a prestigious Yushu Award from Honda Motorcycles, placing second in the UK for sales customer experience.

The award acknowledges the dealership’s dedication to exceptional service, with recognition going to general manager Kevin Newell, sales manager Kenn Taylor, service manager Craig Swainston, and the wider team.

Their efforts support the group’s mission statement: to deliver an outstanding motoring experience through honesty and trust.

Honda introduced the Yushu Awards in 2022 to celebrate dealerships providing consistently high levels of customer satisfaction.

The programme recognises excellence in both automotive and motorcycle divisions, with “Yushu” meaning “excellence” in Japanese.

Chris Taylor, group operations director at Vertu, said: “The development of our teams at Vertu Motorcycles over the long term is something we take great pride in.

“Representing the iconic Honda brand locally gives our teams great pleasure with customers at the heart of all we do. This award acknowledges our whole team’s sustained effort at Stockton.”

Robert Forrester, chief executive of Vertu, said: “This is a fantastic achievement by our Vertu Honda Motorcycles Stockton team.

“To be recognised nationally for delivering outstanding customer service is a testament to the hard work, professionalism and customer-first ethos of Kevin, Kenn, Craig, and everyone at the dealership.

“Their efforts show how our commitment to honesty and trust delivers real results – delighted customers who value service, refer others, and return time and again. Congratulations to all involved.”