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BMW Motorrad and Infinity Motorcycles win top exhibitor honours at MCL24

BMW Motorrad and Infinity Motorcycles have been voted best-in-show by visitors to MCL24, the UK’s biggest motorcycle and scooter exhibition.

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BMW Motorrad and Infinity Motorcycles have been named the standout exhibitors at this year’s MCL24, following votes cast by visitors to the UK’s biggest and most interactive motorcycle and scooter show.

BMW Motorrad secured both Best Manufacturer Stand and Best Customer Experience for the fourth consecutive year, impressing attendees with a full display of its 2025 range and interactive access to product experts. The brand’s ‘Make Life a Ride Arena’ featured four live performances a day, showcasing models including the BMW R 1300 GS Adventure. Crowds were also treated to a special appearance from 2024 World Superbike Champion, Toprak Razgatlıoğlu, who performed live stunts aboard a GS.

Simon Roots, Brand Communication and Partnership Manager at BMW Motorrad, said: “We’re beyond thrilled to be singled out by the attendees of MCL24 for the fourth time in a row. These awards are a reflection of our commitment to bring exciting and engaging experiences to motorcycle enthusiasts, and the hard work of our amazing team to make it happen. We’re grateful for the support and we look forward to MCL25!”

Infinity Motorcycles was awarded Best Non-Manufacturer Stand, recognised for its customer-focused approach, strong product range, and knowledgeable team. The stand showcased a wide selection of motorcycle apparel and accessories, following a recent rebrand and investment in new displays.

Alan Arnold, Sales Director at Infinity Motorcycles, said: “Speaking on behalf of the team, we’re so proud to win the Best Non-Manufacturer Stand award this year! It reflects all their hard work on the rebrand and the investment in new show fittings to showcase the great products to their full potential. We’ll see you at MCL25!”

MCL25 will take place from 15th to 23rd November at the NEC, Birmingham. Early Bird Advanced tickets are on sale now at www.motorcyclelive.co.uk.

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